منابع مشابه
The Romanian context: specificity and challenges of human resources in tourism
Tourism represents a service-oriented activity of limited capitalist intensity, therefore the human resources play an essential role both in the competitiveness of the organizations and in the attractiveness of the destinations as far as, among others, the quality of reception and the performance are concerned. The tourism goods primarily represent a pleasant experience and consequently the hum...
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This paper is set on the context of tourism marketing and it investigates the concept of segmentation as an important tool in the management of urban tourism destinations. Segmentation presumes the existence of heterogeneity among customers in the market, and has received considerable support within the tourism literature while urban tourism has been the object of intensive research for several...
متن کاملFranchise unit success factors
The economic importance of franchising in service provision, job creation and self employment opportunities is widely reported. However the factors influencing franchise unit success has received little academic attention. This represents an important gap in the literature. Previous research has tended to focus upon system-level operations and recently upon the reasons for franchisor discontinu...
متن کاملHow To Franchise Highways
is one of ten regional units mandated by Congress and established in Fall 1988 to support research, education, and training in surface transportation. The UC Center serves federal Region IX and is supported by matching grants from the U.S. Department of Transportation, the California Department of Transportation (Cattrans), and the University. Based on the Berkeley Campus, UCTC draws upon exist...
متن کاملFranchise Value and Insurer Performance
This study provides evidence that franchise value improves insurers’ operating performance. Essentially coming from an insurer’s market power, franchise value includes the insurer’s brand royalty, business networking, and underwriting and claim specialty. High franchise value firms who could charge more, have lower operating costs, and have a larger client base are potentially more profitable. ...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2009
ISSN: 1556-5068
DOI: 10.2139/ssrn.1492023